World Elder Abuse Awareness Day

15 June 2024

World Elder Abuse Awareness Day (WEAAD) is a day to voice opposition to the abuse of older people.  It is an annual initiative launched by the International Network for the Prevention of Elder Abuse and the World Health Organisation.

WEEAD is commemorated each year on June 15 to highlight one of the worst manifestations of ageism and inequality in our society – elder abuse.

What is elder abuse?

Elder abuse is a single or repeated act – or lack of appropriate action – occurring within any relationship where there is an expectation of trust, which causes harm or distress to an older person.

The five abuse subtypes are commonly recognised as financial abuse, physical abuse, sexual abuse, psychological abuse (otherwise known as emotional abuse), and neglect.

Most often, elder abuse is carried out by someone known to the older person, with two thirds of abusers being an adult child.  Abusers can also be other family members, relatives, or friends.

How to get involved

To show support, you may choose to wear the official colour of WEAAD, purple on 15 June.  Purple was chosen as it represents wisdom, dignity, independence and creativity.

During the week of 15 June, individuals and communities throughout Queensland will come together and show their support by hosting and attending a wide range of activities where people will have the opportunity to learn about elder abuse, it’s impacts and older people’s human rights.

Elder Abuse Helpline

If you suspect elder abuse is happening, don’t wait for proof.  Call the Elder Abuse Helpline on 1300 651 192 for free, confidential advice and referral.

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